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Research papers

My problem is your problem

The paper is a critical account of the experience of the authors of qualitative market research in the developing countries of the world which have led them to draw up a set of guidelines for qualitative market research. It is put forward that the...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Tom O'Dwyer, Hala Al-Bassam
Company: Unilever
June 15, 1993
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Citation

O'Dwyer and Al-Bassam (1993a, June 15). My problem is your problem. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/my-problem-is-your-problem